F.I.T. Competitive Product Analysis
Creating A Competitive Analysis
by Genn Shaughnessy @gennshaughnessy
For this Competitive Analysis assignment for the F.I.T NYC Beauty Industry Essentials Course, I chose Hyaluronic Acid Face Creams. As a Makeup Artist, Cosmetic Tattooist, and skincare buff, I am generally obsessed with Hyaluronic Acid for it’s instant effect, and broad use on nearly every skin type. I chose this particular type of product & ingredient because of it’s popularity and it’s ease pf access.
What I was surprised about in my research was nearly every brand in the world makes multiple skincare products with Hyaluronic Acid. Many brands are very affordable and easily accessed through Ulta, Amazon, Drugstores, etc. Even Men’s skincare lines are touting it’s inclusion in their products.
I was also very surprised at how big of a difference in size vs cost ranged by brand. For instance; Advanced Clinical offers 16 oz at $15 when L’Oreal which would be considered a similar brand level offers 1.7 oz at $24.99
I believe that everyone who is concerned with aging or sagging skin should use at least one Hyaluronic Acid product in their daily skincare routine.
HYALAX REJUVENATING CREAM
30 ml $45.37 ($39.90 EUR)
“HYALAX REJUVENATING CREAM is a moisturizing, regenerating cream to restore the beauty and youth of the skin. It is also used after injections and microneedling treatments.
The rich nutritional composition and specially formulated active formulas give the skin a second youth and health. An unique complex of three different fractions of hyaluronic acid restores the level of hydration at all levels.
Hydrolyzed hyaluronic acid, which penetrates deep into the layers of the
skin and integrates into metabolic processes, stimulates the synthesis of
collagen and elastin, promotes the natural restoration of skin density, turgor and elasticity.
A special complex of squalane, allantoin, trehalose and jojoba oils nourishes the skin, restores the protective lipid layer, promotes the renewal of the epidermis and rejuvenates the skin at all levels.”
Resource; directly from the brand website 7/13/20 and personal experience. I have used this cream for 2 years and am obsessed. https://hyalax-shop.eu/p/hyalax- rejuvenating-cream
L’Oréal Paris Revitalift Triple PowerTM Anti-Aging Moisturizer
1.7 oz. $24.99
“Visibly reduce wrinkles, firm, and brighten skin in 1 week with Revitalift Triple
Power Daily Moisturizer.
Revitalift Triple Power Daily Face Moisturizer, is an anti-aging moisturizer
formulated with 3 of the top proven anti-aging ingredients: Pro-Retinol,
Vitamin C and Hyaluronic Acid to visibly reduce wrinkles, firm and brighten
skin in 1 week. After use, skin feels softer, smoother and plumped with
hydration. Paraben free, mineral oil free, dye free, allergy tested. Our
moisturizer is specially formulated to layer well under makeup without
clogging pores, now also available in Fragrance Free."
Loreal Resource; Brand Website https:// www.lorealparisusa.com/beauty-magazine/skin- care/skin-care-essentials/best-hyaluronic-acid- moisturizers.aspx
Advanced Clinicals Hyaluronic Acid Instant Skin Hydrator
16 oz. $15.00
“...is formulated to restore volume to sagging skin while locking in moisture for a younger looking appearance. Hyaluronic Acid is a humectant, which is a fancy word for an ingredient that helps lock in moisture. With that said, our hydrating cream attracts 1,000 times its weight in moisture! Enhanced with Borage Oil, Squalene , and Vitamin E, these beneficial ingredients contain restorative properties that truly transform your complexion. Increase the water retention in your skin to reduce the appearance of wrinkles and fine lines for a flawless complexion.”
Resource; Brand Website https://advancedclinicals.com/products/hyaluronic-acid- instant-skin-hydrator-16oz
Mario Badescu - Hyaluronic Dew Cream
1.5 oz $26.00
“Achieve your dewiest skin yet. Hyaluronic Dew Cream delivers supreme hydration without the heaviness, using a unique moisturizing complex that contains Squalane and two molecular weights of Sodium Hyaluronate. Light, cool-to-the-touch hydration replenishes at multiple levels of the skin—and with it, botanical benefits are delivered seamlessly, too. Infused into this oil-free, gel-cream hybrid are restorative Green Tea, clarifying Thyme, and mineral-rich Cucumber to boost the complexion and give skin a dewy, fresh-faced finish."
Resource; Brand website https://www.mariobadescu.com/product/hyaluronic-dew- cream?gclid=CjwKCAjwjLD4BRAiEiwAg5NBFpaUqDN- tGKsMPbXKw8Y4Dsvak1UiaG5Z2nFrVsUfGZAD4gXCW9kKRoCkmIQAvD_BwE
Hada Labo Tokyo Skin Plumping Gel Cream
1.76 Fl Oz $24.99
“This luxurious silky gel cream combines the skin perfecting power of a serum with the intense hydration of a moisturizer. Its high concentration of Super Hyaluronic AcidTM saturates skin with rich, long-lasting moisture helping to plump fine lines and wrinkles. Skin is left hydrated, cushiony soft and smooth with a youthful, natural bounce.”
Resource https://www.bustle.com/p/the-5-best-hyaluronic- acid-creams-12033419 and http:// www.hadalabotokyo.com/product/skin-plumping-gel- cream/ Image from www.sallybeauty.com